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Elizabeth Arden’s Eternal Aura Honours the Women Who Inspire Others to Bloom

On Saturday, 1 August, Elizabeth Arden South Africa celebrated its newest fragrance, Elizabeth Arden Eternal Aura Eau de Parfum, with a heartfelt celebration of womanhood at Divine Sunset in Midrand. More than the launch of a new fragrance, “Let Your Aura Bloom” became a celebration of the remarkable women whose lives remind us that beauty is found not only in who we are today, but in every chapter that has shaped us.

 

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Cheetos Launches Varsity Football Partnership with Creators, Fans and Style

It was a fashionably orange affair as celebrities, cultural tastemakers and sport superfans made a fashionable statement at Cheetos’ recent Varsity Sports launch event. The global snack brand turned up the energy at the Cheetos Playground in Johannesburg, celebrating its new partnership as the official Snack Partner of Varsity Football for the 2026 season, alongside a three-year partnership with Varsity Sports that will extend into Varsity Cup.

 

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Liz Letsoalo on Expanding Masodi Beauty With a Landmark TFG Retail Launch

Masodi Beauty founder Liz Letsoalo talks about taking her haircare brand into major retail, including Foschini and Bash, both part of The Foschini Group, alongside Dis-Chem and Beauty Box.

Liz Letsoalo built Masodi Beauty from her kitchen in 2018. Nearly eight years on, the brand is landing on shelves at some of South Africa’s biggest retailers, a milestone that looks sudden from the outside but was, by Letsoalo’s own account, years in the making. We sat down with her to talk about the discipline behind the growth, what she has learned about scaling a South African beauty business, and where Masodi goes from here.

 

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Vusi Nova on the Power of Staying True to His Journey

From humble beginnings and personal trials to a celebrated career, the award-winning singer reflects on legacy, healing and why he refuses to stop singing. 

Vusi Nova is a towering figure in the South African entertainment industry. With a career spanning more than 15 years, the singer has collected a myriad of accolades, including prestigious South African Music Awards and Metro FM Music Awards, among others. His soulful voice and emotionally charged storytelling have earned him a loyal fanbase and cemented his place as one of the country’s most beloved musicians.

 

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The World Cup Final Was a Masterclass in Celebrity Style

The 2026 FIFA World Cup Final transformed MetLife Stadium into a global fashion theatre where celebrity style rivalled the drama on the pitch. Every arrival carried intention, every silhouette reflected personality, and every photograph captured a moment where sport and culture moved in perfect harmony. The world’s biggest sporting event became a celebration of taste, confidence and identity, proving that football’s grandest occasion now belongs as much to fashion as it does to the game itself.

 

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The Beauty Rules Every Makeup Lover Should Know, According to Khaya Mhleli

In a beauty landscape where social media often tells us that more products mean better makeup, Khaya Mhleli believes the opposite. Layers of foundation, concealer and powder may dominate our feeds, but according to the acclaimed Johannesburg-based editorial and creative makeup artist, great beauty begins with restraint, intention and the confidence to let skin look like skin.

 

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