Masodi Beauty founder Liz Letsoalo talks about taking her haircare brand into major retail, including Foschini and Bash, both part of The Foschini Group, alongside Dis-Chem and Beauty Box.
Liz Letsoalo built Masodi Beauty from her kitchen in 2018. Nearly eight years on, the brand is landing on shelves at some of South Africa’s biggest retailers, a milestone that looks sudden from the outside but was, by Letsoalo’s own account, years in the making. We sat down with her to talk about the discipline behind the growth, what she has learned about scaling a South African beauty business, and where Masodi goes from here.