What happens when a cult skincare brand joins forces with one of the world’s most recognisable fitness communities? A wellness experience that goes beyond cleansers and treadmills. Kiehl’s South Africa and Gold’s Gym are encouraging consumers to view skincare as part of a broader self-care journey, one that includes movement, recovery and community. To celebrate the partnership, the brands recently hosted an immersive event where guests could train, learn about their skin and connect with fellow wellness enthusiasts.
