Lifestyle

Cheetos Launches Varsity Football Partnership with Creators, Fans and Style

It was a fashionably orange affair as celebrities, cultural tastemakers and sport superfans made a fashionable statement at Cheetos’ recent Varsity Sports launch event. The global snack brand turned up the energy at the Cheetos Playground in Johannesburg, celebrating its new partnership as the official Snack Partner of Varsity Football for the 2026 season, alongside a three-year partnership with Varsity Sports that will extend into Varsity Cup.

 

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Don Design on Building Desiré & the Future of African Luxury

Luxury has long been synonymous with exclusivity, prestige and possession. Don Design, however, believes its future lies in something far more enduring: culture. Through Desiré, the flagship cultural platform from his creative holding company, Very Rare & Co., the South African cultural curator and entrepreneur is bringing together fashion, music, art, gastronomy and hospitality to create experiences that are as intentional as they are inspiring. The platform’s debut unfolded in an exclusive penthouse overlooking Sandton from the Michelangelo Towers, setting the stage for a new conversation around what African luxury can be.

 

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Serving Culture: Inside Stella Artois’ Stylish Wimbledon White Can Launch

Stella Artois launches its limited-edition White Can alongside South African creative visionaries Kay Kay Ribane and Keneilwe Mothoa, reimagining the aesthetics of the court.

In the heart of Johannesburg, a transformed tennis court became a striking monochromatic sanctuary as Stella Artois unveiled its limited-edition Wimbledon White Can. Bringing together media, tastemakers and friends of the brand, the exclusive Perfect Serve experience reimagined the traditions of Wimbledon through a distinctly contemporary South African lens.

 

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The Modern Man Father’s Day Gift Guide

From bold fragrances to elevated skincare and premium drinks, here’s how to spoil Dad this Father’s Day.

Father’s Day is no longer about predictable socks and last-minute gadgets. Today’s modern man appreciates thoughtful gifts that reflect his personality, lifestyle, and legacy. Whether he’s the adventurous trendsetter, the refined gentleman, the wellness-focused dad, or the man building generational wealth, this curated Father’s Day Gift Guide offers impactful gifting inspiration for every type of father figure.

 

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The Art of the Staycation at Villa Simonne: Where Houghton Meets Hollywood, Marrakesh and Mykonos

Editor’s Introduction

Staycations have become one of the most exciting ways to rediscover the cities we live in. They offer the thrill of travel without the long flights, the packing lists or the logistics. For this issue of Previdar Travel, we explore one of Johannesburg’s most enchanting hidden gems. Nestled in the leafy suburb of Houghton, Villa Simonne Boutique Hotel invites guests to travel the world without ever leaving the city. With suites inspired by global destinations and cinematic eras, it offers the rare ability to step into another place, another time and another mood. In this cover feature, we discover why Villa Simonne has become the ultimate destination for the modern staycation.

 

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