There is a noticeable shift happening in beauty, and it is not subtle. The power has moved. It no longer sits neatly with brands or glossy campaigns, but with the creators who shape culture in real time. Last night in Sandton, that shift came to life as L’Oréal South Africa unveiled L’Oréalistar: House of Creatives, a bold new ecosystem designed to do more than just spotlight talent. It aims to build something lasting.
