Beauty

Inside L’Oréalistar: The Creator-Led Beauty Revolution Taking Shape in Sandton

There is a noticeable shift happening in beauty, and it is not subtle. The power has moved. It no longer sits neatly with brands or glossy campaigns, but with the creators who shape culture in real time. Last night in Sandton, that shift came to life as L’Oréal South Africa unveiled L’Oréalistar: House of Creatives, a bold new ecosystem designed to do more than just spotlight talent. It aims to build something lasting.

 

Read more

L’Oréal South Africa Opens the Doors to L’Oréalistar: House of Creatives

A new creator ecosystem where creativity meets real opportunity.

L’Oréal South Africa is proud to announce the launch of L’Oréalistar: House of Creatives, a multi-brand creator ecosystem designed to champion creator voices through co-creation, discovery, and progression. More than a programme, L’Oréalistar is a living House of Creatives, a space built for creatives, by creatives, rooted in African culture and community.

 

Read more

Shawn The Stylist on Redefining Blonde with Huephoria

With Huephoria, blonde becomes more than a colour. It becomes a signature, a discipline and a carefully considered expression of self, shaped by the eye of a stylist who understands the power of image.

Founded by Shawn Ntuli, widely known as Shawn The Stylist, Huephoria is built on lived experience. It is a response to years of experimentation, frustration and, ultimately, refinement. Before the brand, there was a deep observation of beauty in its most personal form.

 

Read more

The Altruist Sunscreen Effect: Invisible, Effortless and Essential

Sun protection is one of those beauty steps that you do not think about deeply until you have to. For me, that moment came the more time I spent moving between shoots, events, and living a life that rarely keeps me indoors for long. Sunscreen became less of a nice-to-have and more of a non-negotiable. The challenge, however, has always been finding one that works with my skin tone, my makeup and my pace of life.

 

Read more

Maybelline New York Ignites the Fast Lane with “SuperStay Vinyl Ink Racing” Collection and Exclusive Clicks South Africa Activations

Maybelline New York, the world’s leading cosmetics brand, is proud to announce the nationwide launch of the SuperStay Vinyl Ink Racing collection. Inspired by the high-octane world of motorsport and the surging “Cooltural” global trend where racing meets fashion and music, this collection is designed for the woman and individuals who live life in the fast lane.

 

Read more

Runway Beauty Report: 7 Trends Worth Trying Right Now

If the Autumn/Winter 2026 runways in New York, Milan and London confirmed anything, it’s this: beauty is emotional again. There’s movement, mood and a quiet rebellion against overly filtered perfection. From gothic lips to barely-there skin, the season delivered looks that feel directional but still wearable. Here are seven beauty trends spotted on the runways that you can genuinely try if you want to stay ahead of the curve.

 

Read more