As the Clean Girl aesthetic takes a much-needed hiatus, more and more make-up enthusiasts are embracing bold, bright, and colourful looks, in a style the internet has dubbed “Dopamine Makeup.” Simply put, Dopamine Makeup is a beauty trend centred around colours, textures, and finishes that spark joy – the antithesis to the popular “Clean Girl” aesthetic if you will. Alongside its sister trends, Dopamine Decor and Dopamine Dressing, the makeup trend adopts a “what makes you feel happy” approach to makeup application, colour, and product selection. Bright tones that uplift your mood and glittery, glossy themes are pretty common to see in this feel-good trend. Think brighter lash lines, bolder blush tones, rainbow-coloured eyeshadow, and more!