When Liz Letsoalo started Masodi Organics in August 2018, she was stepping into a beauty industry at a crossroads. At the time, black women across South Africa were raising their voices, demanding premium products with rich, thoughtful ingredients and imagery that uplifted them. The shelves in retail stores told a different story, dominated by products that pushed relaxers and sidelined natural black hair.
Few brands capture the harmony between luxury and intention quite like Woolies Beauty. Known for its clean formulations, ethical sourcing, and modern approach to self-care, Woolworths Beauty has become synonymous with refined simplicity — and this year’s Summer Escape event was a reflection of just that.
Woolworths Beauty’s Summer Escape returned to Summer Place, Hyde Park – bigger, bolder, and more talked about than ever before. What began as a first-of-its-kind beauty lifestyle event last year, has evolved into a viral, pop culture moment.
Frosted lids, glassy lips, and sculpted cheeks — the 2000s are back, and this time they’ve brought refinement with their nostalgia. What was once seen as the era of glitter overload and butterfly clips has returned as fashion and beauty’s most powerful muse. The Y2K revival has made its way from the runway to the real world, merging shimmer with polish, and boldness with restraint.
From surgery to self-acceptance, the Slay Queens star opens up about beauty, empowerment, and finally feeling at peace in her own skin.
Reality TV star and influencer Inno Morolong says she’s finally in a healthy and happy place with her body — one that not only fuels her confidence but also reminds her of her strength, growth, and the beauty that comes with embracing herself fully.
South Africa’s leading beauty destination, ARC, has found a new home in Sandton City — and it’s nothing short of spectacular. The brand’s newest flagship spans 800 square metres of curated indulgence, designed to redefine the way beauty lovers experience luxury shopping.
For years, blush was treated as an afterthought — a soft dusting to mimic a healthy glow. But the beauty world has rewritten the rules. Now, blush isn’t shy, subtle, or polite. It’s loud, it’s dramatic, and it’s climbing far beyond the apples of the cheeks. Exaggerated blush is the trend of the moment, transforming faces into canvases of fearless colour and unapologetic expression.
Born in one of the country’s most uncertain times—just a week before the national lockdown was announced—Shonisani Braids has blossomed into a trusted and beloved name in the fibre hair industry.
There’s a quiet power in brown. For years, makeup leaned either towards barely-there nudes or high-impact brights, leaving the versatile world of brown tones in the shadows. Now, mocha, caramel, and espresso shades are back at the centre of beauty conversations, reclaiming their place as timeless, flattering, and fiercely stylish — especially on brown skin.
In a digital age where authenticity is currency, Palesa Phillips has carved her own lane by blending beauty, fashion, and lifestyle into a narrative that feels both aspirational and relatable. As a model and content creator, she’s built a loyal community by staying rooted in honesty and sharing what she genuinely loves.