It’s Pride Month! Whether you’re a member of the LGBTQ+ community or an ally, this is a time to show up and show out. That goes for supporting and celebrating queer culture, and identity, and looking fantastic while doing so. With fashion being a significant aspect of queer culture, it only makes sense that we shed some light on some of the hottest trends in the community. Fashion certainly isn’t the point of Pride, but it doesn’t hurt to shout “love wins,” at the top of your lungs and with your ‘fit.


With the power and purpose of this month in mind, we have curated a list of Pride-inspired fashion items that are perfect for parades, galas, get-togethers, and whatever else you’ve got planned this month.


Inspired by your favourite trendsetters (most of whom are well-known queer allies), festival fanatics, and street style stars, these trendy Pride must-have items will help you stand out and feel your best. Additionally, we included links to the items mentioned below. Happy shopping!


Illuminating neon

Supermodel, Hailey Bieber in a neon shirt dress by Matthew Adams Dolan


An effortless yet vibrant pride outfit idea that never fails is a neon mini dress in a modish design. You can dress the look up with high-heeled boots or opt for a more laid-back look by wearing your favourite sneakers and a fanny pack. Pro tip: In terms of accessories, the brighter, the better! Consider exciting textures in addition to prints, as well as statement pieces.

Lime coloured mini-dress from Superbalist for R171 (40% off!) 


A sheer moment

Pop sensation, Lizzo in a sheer ivory-coloured crop top


Whether you’re drawn to a sheer maxi skirt or a full-length sheer gown, there’s never been a better time to go floor-length and gauzy. Top-wise, anything goes. Try a structured harness or crop top under an oversized blazer or create contrast with a silk pussy-bow blouse.

Long sleeved mesh top from Mr Price for R50 (50% off!) 


Futuristic latex

Iconic musician, Beyonce in a brown latex outfit from her Adidas affiliated-brand, Ivy Park


Latex has dominated the runways and queer spaces. Despite its synthetic and futuristic appearance, latex is actually a vegan and organic substance, derived from tree sap. This is one of the reasons why the vegan designer When worn best, the oppositional qualities between the natural world and artificial fetishwear make a bold fashion statement.

Latex straight leg pants from Brett Robson Collection for R450 


Athleisure for the win


Musician and reality TV star, Money Badoo in an athletic co-ord from PUMA


Planning on running between multiple pride events? Keep things easy in cropped joggers with a trendy twist: an infrared printed top. (If you’re not planning on breaking a sweat, you can still go red hot in an infrared dress.

Women’s PUMA shorts from Bash for R800 (50% off!)


Be Yourself – Unapologetically

Songstress Janelle Moane in a statement t-shirt and queer rainbow-inspired maxi skirt


If you’re planning to sparkle at formal events this Pride Month, we recommend donning a 2023 version of glitzy fashion through shimmery wardrobe pieces. In the mood to be extra? Try a floor-length woven gown in a rhinestone-studded metallic mesh.

Flare leg bottoms with sequins from Superbalist for R454 (35% off1)


Seeing green

Award-winning musician, Lil Nas X in a neon green built and striped turtleneck


If you want to elevate the classic rainbow theme, we recommend a vibrant or dip-dye colour fashion piece. Winter is the perfect time to rock statement gloves, scarves, and other bold accessories. Think stripes, rich textures, and colour. Strap on your favourite chunky, athletic sandals and colourful crew socks, and you’ll be ready for whatever Pride Month has to offer.

Women’s lime suit skort from Bash for R300 


Flannel Shirts Are Back

Social media entrepreneur Mihlali Ndamase in a black and white flannel shirt


A stylish flannel shirt is a staple in every cool queer person or ally’s closet! It is usually left open over a solid-colour shirt (tank top or T-shirt). It’s time to channel your inner ’90s grunge rocker because the humble checked shirt is going places.

Long sleeved check shirt from Factorie for R389 (40% off!)


Love Unites

Adidas “Love Unites” football jersey


As seen across Adidas-affiliated football clubs across the globe, the “Love Unites” jersey is a great way to make a bold statement this Pride Month. Whatever the form, love unites. A celebration of Pride, the colourful design has a DIY aesthetic. Mesh panels give it a breezy feel, and moisture-wicking AEROREADY keeps you dry. This is also a great opportunity to feel like a pro athlete.

Pride Tiro Jersey for R999 


Whatever you decide to wear this Pride Month should be a representation of your unique and authentic self. This is the perfect time to be bold – even on days when you’re not going to a parade.

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