Innovative collaborations are taking the fashion industry by storm. From high-end fashion houses to sustainable fashion brands – collaborations have unearthed some of the industry’s finest work. This is true for Swedish retailer H&M and Rich Mnisi’s upcoming collaboration launch.


Dedicated to offering ultra-modern apparel, H&M South Africa recently announced its collaboration with acclaimed fashion designer Rich Mnisi in its print collection, which will be available from 27 July 2023. The upcoming collaboration is said to be a project initiated to promote the local design industry within South Africa.


For nearly two decades, H&M has been democratising high-fashion by offering customers the chance to own special pieces of high-end designers. The Rich Mnisi and H&M collection features original streetwear designs paired with iconic Rich Mnisi illustrations, including high-quality basics with relaxed and oversized fits.



Rich Mnisi is one of the African continent’s most prolific creatives. The creative director & fashion designer grew up pop-culture obsessed, with strong cultural roots of his own as a proud member of South Africa’s Tsonga tribe and as a member of a family with strong, inspiring matriarchs.


This background has served as a key inspiration in his contemporary work, from fashion collections worn by Beyoncé, Ciara, and Naomi Campbell to a furniture design collection exhibited internationally.



The collection is made from more sustainably sourced materials including cotton pieces that are made of 100% in-conversion cotton – fiber grown by farmers converting to organic farming.


Styles come in six seasonal colours, with an autumnal palette made up of warm shades of brown, orange, and beige, also including black and grey mélange. Furthermore, the collection is gender-neutral and available in sizes XS–XL.



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