One award-winning content creator. One beloved South African fashion retailer. A match made for the FYP. Mr Price, together with content creator, entrepreneur and social media star Sphokuhle Ntshalintshali, are proud to introduce the launch of an exciting new limited-edition fashion range.
Sphokuhle, also known as s.crumptious to more than 6 million followers across Instagram and TikTok, has been at the forefront of timelines and FYPs across the country since posting her first TikTok in 2019. Seven years later, she has been recognised as the 2025 Next Gen Game Changer by Glamour South Africa, fronted multiple Mr Price campaigns, been selected as the South African Ambassador for Chery Motors and is now the co-creator behind Mr Price x Sphokuhle.
“Joh guys, I’m still pinching myself that I have a clothing range with Mr Price! Back in high school, I used to DM Mr Price on Instagram asking how to be a model and fast forward to 2026 and we’ve cooked up something scrumdiddlyumptious. This range speaks to every side of who I am; the boss babe behind the scenes, the girl who’s always posting #OOTDs and always looking snatched on a budget.”
– Sphokuhle N, Content Creator and Entrepreneur
The range, comprising 17 pieces including trans-seasonal outerwear, accessories and shoes, was made with intention and attention to detail, bringing together Sphokuhle’s Y2K aesthetic with an updated twist through asymmetrical silhouettes, soft tailoring and personal details that nod to her iconic phrases.
“Sphokuhle has always embodied being THAT GIRL and creating your own narrative through fashion. From her humility to her infectious smile and individual sense of style, having her as our first-ever co-creator for a fashion range has been inspiring.”
– Kevin Smit, Managing Director, Mr Price
Continuing in the spirit of collaboration, Mr Price and Sphokuhle have teamed up with Chery Motors to give one lucky customer the chance to win a brand-new Chery Tiggo 4 Cross LiT worth R280,000.
Customers can enter the competition by spending R350 or more on the range, heading to TikTok and uploading their unique take on the Sphokuhle Challenge using the official campaign audio.
The limited-edition #mrpricexsphokuhle range, priced from R79.99 to R399.99, is available in selected Mr Price stores across South Africa, online at mrprice.com and on the Mr Price app from 24 June 2026. To find out more about the collaboration, follow @mrpricefashion and @sphokuhle.n on TikTok.
