For the love of local fashion, Proudly South African’s Local Fashion Police returns with a whole new justice team of four. In support of the clothing, textile, footwear, & leather sector, Proudly SA alongside Palesa Mokubung, JJ Schoeman, Otsile Sefolo, and Gert-Johan Coetzee are looking for South Africans who not only love local fashion, but also embody local is lekker in their everyday lives.


Through the Local Fashion Police 2023 consumer competition, Proudly South African aims to promote and celebrate the labour-intensive local clothing, textiles, footwear, and leather (CTFL) industry – which has a potential to create a significant number of much-needed jobs and to boost the local creative arts economy. The social media driven competition invites all qualifying consumers to put their fashion foot forward and put their everyday wear to the test.  Proudly SA and the Local Fashion Police are looking for four contestants to walk away with R20 000 worth of fashion each by displaying their unique styles, everyday wear, and overall support of locally manufactured garments. This exciting competition aims to celebrate South African designers of from all over the country, while promoting the love for local fashion.


Proudly SA’s chief marketing officer, Happy MaKhumalo Ngidi, says, “Now in its third year running, we have seen this property grow in popularity as more and more South Africans understand the importance of supporting local. As we fulfil our mandate to increase the uptake of locally manufactured goods among consumers, we continuously look for and find ways to deliver the Buy Local message in various ways that resonate with South Africans.”


If you know your local fashion is on point and you have what it takes to impress our fashion police, don’t think twice, show your love for South African made clothing items by posting a picture or video of yourself on Proudly SA’s social media platforms, namely, Facebook, Twitter, Instagram, and TikTok


Members of the public are invited to post photos of themselves on social media wearing South African fashion while showing the label of origin in the picture, tagging the store and/or designer of that garment.


The competition kicks off from 03 August 2022 and consumers will have until Friday 08 September 2023 to post photos, videos or selfies of themselves on social media wearing South African made fashion – be it locally made ready-to-wear garments or designer couture – while showing the label of origin in the picture or tagging the designer or retail store.


If your fabulous fashion catches the eye of one of our 2023 Local Fashion Police, you stand a chance of winning one of four R20 000 fashion vouchers redeemable from the four designers! But that’s not all; all four winners will also receive a once-in-a-lifetime opportunity to showcase their modelling skills. They will have the exclusive privilege of strutting the catwalk wearing the collections curated by our esteemed fashion designers at the LFP Fashion Show Finale on Thursday, 26 October 2023.




  1. Strike a pose: Embrace your local fashion sense put on a stunning outfit featuring designs from local fashion brands or designers or jump into your everyday home or workwear. Capture your fashion-forward look in a creative and engaging photograph.


  1. Follow Proudly SA, post and tag: Share your photo on your preferred social media platform (Instagram, Facebook, or Twitter) using the hashtags #LocalFashionPolice2023 #WearLocalEveryday #BuyLocalToCreateJobs and tagging Proudly SA’s relevant accounts as per below:

Twitter: @proudlysa

Facebook: @proudlysa


Tik Tok: @officialproudlysa

Consumers are encouraged to set their social media profiles to public during the competition period so we can receive your entry.


  1. Spread the Word: Encourage your friends, family, and followers to like, share, and engage with your post to increase your chances of winning. Multiple entries are allowed, so feel free to showcase your creativity with diverse outfits.


  1. You will be notified before the finale on 26 October 2023 whether you made the shortlist. Click here to view the full terms and conditions for the 2023 Local Fashion Police competition.




  • Gert-Johan Coetzee specializes in couture red-carpet gowns and designs ready-to-wear range. Coetzee is known for dressing South African and international celebrities at red-carpet events.
  • JJ Schoeman also known as Mr “Miss South Africa,” has designed amongst others for Miss South Africa and Miss SA Teen, representing South Africa. JJ has designed for the Miss World and the Miss Universe pageants since 2005, and the National Costume he designed placed second at the Miss Universe 2006.
  • Known for her love of bold prints, Palesa Mokubung is the owner of Mantsho. She was named “the African trend dictator” by True Love Magazine in 2019 and received a GQ best-dressed award as well as the Haig Club Clubman Disruptor Award In 2014.
  • Hailing from Morula View north of Pretoria, Otsile Sefolo is the founder of Otiz Seflo which specializes in high-end fashion. Otiz Seflo tailors for both men and women who are bold in their approach when it comes to fashion and style.

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