With her new single “Wura,” the Ghanaian hitmaker returns with intention, clarity and a renewed sense of power.
There is a quiet confidence in the way itz Tiffany speaks about this chapter of her life. Not rushed, not performative, but certain. The kind of certainty that only comes from stepping away, doing the work and returning on your own terms.
Her latest single, Wura, released on March 20, is more than just new music. It is a declaration. A reintroduction that carries the weight of experience, growth and self-knowing. Translating to “owner” in Twi, the track centres on self-possession, independence and the courage to stand fully in who you are.
And for itz Tiffany, that message is deeply personal.
“Wura really came from a place of growth and self-realisation,” she says. “It’s about owning who you are, your journey, your voice, your identity without seeking validation from anyone else.”
That clarity defines this moment. It shapes the music, the delivery and the energy she brings into every space she now occupies. But it is also the result of a decision that, at the time, may have seemed unexpected.
In 2021, at a point when she had already cemented herself as one of Ghana’s most dynamic female voices, itz Tiffany stepped away from music. Known for hits like Fake London Boy, Spanner, Agyekoom, Neke Neke, Last One and the era-defining Azonto, she had built a catalogue that resonated across audiences. Yet, she chose pause over momentum.
Looking back, it is a decision she describes as necessary.
“Taking that step back was one of the most important things I did for myself,” she explains. “It gave me the space to really understand who I am outside of the spotlight and reconnect with my purpose.”
In that space, she found freedom. Freedom to explore, to grow and to exist beyond the expectations that often come with being an artist.
“I realised I don’t have to box myself in,” she says. “I can be an artist and still explore other passions and business ventures.”
That realisation led her into entrepreneurship, where she began building Itz Beauty Supply and itz Box Bar. What started as an expansion soon became a defining part of her evolution.
“Entrepreneurship taught me discipline, structure and the importance of long-term vision,” she says. “In music, you can sometimes move purely on emotion, but running a business forces you to be strategic and intentional. I’ve carried that into my creative process.”
It is a shift that is evident in her work today. Where her earlier releases carried a sense of spontaneity and raw expression, this new era is marked by depth and direction. Every element, from production to messaging, is considered.
“Back then, it was more about experimenting and having fun,” she reflects. “Now, I pay closer attention to the message and how everything represents me as an artist. There’s more purpose behind what I create.”
That purpose is at the heart of Wura. In the studio, she approached the track with a clear vision of what she wanted it to be.
“I was in a very focused and intentional headspace,” she says. “I knew the energy I wanted to bring. Something bold, confident and unapologetic.”
There is a sharpness in her delivery that reflects that mindset. Each line lands with precision, driven by a sense of ownership not just of the music, but of her journey as a whole.
“There was a mix of emotions driving me. Clarity, self-assurance and a sense of ownership,” she explains. “I wasn’t second-guessing myself the way I might have in the past.”
It is this refusal to shrink that defines her return. Not as a comeback in the traditional sense, but as a reclamation.
“In that moment, I wasn’t just recording a song,” she says. “I was making a statement.”
Beyond the music, that statement extends into how she moves through the world. As both an artist and a businesswoman, Itz Tiffany now operates with a heightened awareness of her value and the legacy she is building.
“I’m more aware of my audience and how I want to present myself,” she says. “It’s not just about making good music. It’s about building something that lasts and represents me fully.”
Still, there is a softness to her that exists alongside that ambition. Away from the spotlight, she describes herself as calm and introspective, someone who finds joy in simplicity.
“My circle is really small,” she says. “It’s the little things that bring me joy. Genuine people and positive energy.”
That grounding allows her to navigate this multidimensional phase of her career with intention. Alongside new music, she continues to grow her businesses while preparing for the launch of the itz Tiff x Chi Podcast, a platform that will allow her to connect with audiences in a more personal and conversational way.
“What excites me most is the freedom to fully express every part of myself,” she says. “Music, business, podcasting, visual content. Everything.”
And it does not stop there. She hints at a future that includes skits, short films and creative projects that expand beyond traditional formats, reflecting the many layers of who she is.
“This phase is about showing all the layers of itz Tiffany,” she says. “Everything is intentional, authentic and designed to inspire, entertain and connect.”
If this moment had to be defined in three words, she does not hesitate.
“Confident. Authentic. Intentional.”
They are not just descriptors. They are guiding principles. A framework for how she creates, builds and exists in this new era.
With Wura, itz Tiffany is not simply returning to music. She is stepping into full ownership of her identity, her craft and her space within the industry.
There is no uncertainty here. No need for validation. Only clarity.
And in that clarity, she sounds exactly like an artist who knows she never truly left.