Rooted in elegance, versatility, and classic vogue, FENDI’s Spring/ Summer 2024 womenswear collection embodies the luxury fashion house’s timeless design codes. FENDI’s Artistic Director of Couture and Womenswear, Kim Jones decided to take inspiration from the 1999 Spring/ Summer vintage collection and merge history with modern culture. The house’s latest campaign was released worldwide today, on February 8 after being teased on social media with images showcasing the seasonal offering.
Furthermore, the new campaign sees models posing confidently in an assortment of chic looks. Set upon a bright blue sky, Jones’ interest in colour-blocking and vibrant colours becomes immediately apparent. In the accompanying video, the collection comes to life thanks to playful yet poignant styling choices.
The creative director opted to call upon Roman freedom for the collection, where quiet luxury and playfulness marry to create wearable yet refined pieces.
Speaking about the collection, Jones expressed that at its core, the campaign is inspired by women who dress for themselves and their own lives.
“In Rome, there is an elegance in ease and not caring what anybody else thinks – that is real luxury. In this collection, I wanted to reflect that. It is about women who dress for themselves and their own lives, I see it with Silvia and Delfina all of the time. It’s not about the spectacle of being looked at but the reality of wearing and the confidence and chicness that comes with it. It’s not about being something but being someone”, shares Jones.
Crafted for women on the go, masculine tailoring and sharp lines are placed at the forefront of the collection. For example, the curtain waistband of tailored trousers has been carefully folded to reveal its construction.
Meanwhile, oversized car coats add volume and flair. However, the creative director has expertly weaved feminine elements into the collection to create a beautiful dichotomy. Summer skirt suits have been paired with work shirts, and metal anklet ballet car shoes have been built with utilitarian studded soles to highlight this juxtaposition.
Moreover, the collection references the history of the yesteryear household. Calling upon traditional motifs, Jones has used Selleria stitch to tie the collection back to the past of fashion and leather goods. The stitch, which finds its place in leather bags, garments, and metal thread shoe hardware, harkens back to techniques used by Roman master saddlers.
