Since its initiation in 2012, the Scouting Menswear Competition set out to select the best of the best within a large pool of young menswear design talent. It has raised the profile of emerging menswear designers, introduced them to media and buyers, as well as supported them in breaking through into the retail market.
Today expectations from young designers are high – they are required to produce a comprehensive collection within a few months, be active on social media, have a strong industry and media presence and simultaneously cope with the business of fashion.
