Despite being reclusive when it comes to her life behind the spotlight, Beyonce has one of the strongest brand identities in modern pop culture history. In today’s social media era, where even some of the biggest celebrities have joined us “mere mortals” in the culture of oversharing, as a way to stay relevant and visible, the fact that Beyonce doesn’t need to do this to maintain relevance to her fanbase is a rare superpower.
While on the rise to building her multifaceted media powerhouse brand, Siyamthanda Ndamase is equally enjoying the ride up. Through her YouTube channel and her brand, she has solidified herself as a prolific MC/host and one of Mzansi’s most talented content creators. One who is rooted in her authenticity and her truth. And she is doing so one building block at a time.
If you’re a fashionmonger who’s deeply vested in pop culture, the current era of vogue is probably stylistic bliss for you. From mermaid-core for all the Little Mermaid enthusiasts (we are definitely part of that world) to Barbie’s pink prowess and now tennis-core, pop culture girls are up!
The Queen will compete in India in March, representing South Africa for a month
Wearing a sash as the first Miss World South Africa under the theme of ‘Beauty with a Purpose’ is a befitting feat for the 24-year-old Dr. Claude Mashego whose mission in life has always been about making a difference.
Following an off-the-charts New York Fashion Week, fashion editors, enthusiasts, and more industry players filled London’s streets for the biannual London Fashion Week runway showcase. And with that came the amalgamation of avant-garde street style that London is known for.
Over the years, Kim Kholiwe’s brand has grown from being just a dancer, model, and host to a successful businesswoman, influencer, reality TV star, and mommy to three-year-old Okuhle. And while wearing the many hats that fit perfectly on her head, the 35-year-old has signature things about her that make her, her. Her absolute favourite things.
For any brand hoping to navigate and thrive in the future, innovation and change are inevitable. For Sbahle Sithole, both are now second nature. The award-winning entrepreneur first pivoted from a successful career in construction through her imprint, SMAIS Bricks to pursue her passion for fitness by launching Revenge Fit Apparel, a gym wear brand crafted on the concept of self-improvement.
G-Star has introduced its new brand campaign starring Grammy award-winning and the king of Afro-Fusion, Burna Boy. The Nigerian superstar follows in the footsteps of previous ambassadors such as Pharrell Williams, Snoop Dogg and Cara Delevingne.
New York City was once again at the centre of the fashion world as designers, models, and celebrities gathered in the Big Apple for New York Fashion Week Fall-Winter 2024.
New York Fashion Week is back with a chic bang! With fashion shows in Manhattan and Brooklyn, the front rows of the Big Apple’s fashion extravaganza have boasted ultra-modern looks from local and international celebrities. Moreover, the exhibition has propelled stunning fashion moments at private parties hosted by luxury houses including Gucci and Yves Saint Laurent.