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French fashion is a formidable soft power, radiating a tradition of savoir-faire, an art de vivre – a cultural singularity. Taken literally, soft power is also a fascinating oxymoron. How to reconcile two antagonists, softness and power?

The Armoured Warriors collection by studio Ardmore has been unveiled. Inspired by the plight of the rhino, the magnificent new silk scarf design was conceived in tribute to this endangered species. Statistics indicate that one rhino is killed every day – making the ongoing fight against poaching a critical tool in ensuring the future of this majestic creature. As a way to support its conservation a percentage of each scarf sale will go to Care for Wild rhino sanctuary.

Following a remarkable debut during the COVID-19 pandemic, Maputo-based fashion label Mina, founded by designer Shaazia Adam, returns to South Africa’s prestigious SA Fashion Week on 28 September 2024 in Melrose Arch to showcase her latest Spring/Summer 2025 collection titled “Ashen Rebirth.”

This year’s collection is inspired by ‘Medley of Nature’ based on the great historical Mapungubwe Kingdom in Limpopo. The design aesthetic is derived from the kingdom’s social structure, the influence of trade with the far east and the area’s ecosystem.

From the shows to the after-parties, SA Fashion Week remains reverential of designers—especially those who are willing to take risks.

Another breathtaking edition of South African Fashion Week (SAFW) has come and gone, and it was nothing short of spectacular. The Autumn/Winter ’25 showcase in the heart of Johannesburg’s Melrose Arch solidified the city’s standing as the undisputed fashion capital of South Africa. With a fusion of local heritage and global appeal, the three-day event was a testament to Mzansi’s evolving fashion narrative, blending innovation and tradition into an unforgettable spectacle.