Founded in 2018 by creative director Jesmine Davids, Rebirth SA has emerged from the streets of Johannesburg to carve out a distinct space in South African fashion, where sustainability, reinvention and self-expression collide. What began as a project to support Davids through her final year at university has grown into a full-fledged streetwear brand with a conscience, and a mission to challenge the fashion status quo.
AMIRI unveils its newly renovated retail store in Johannesburg, South Africa, located in the iconic shopping center of Sandton City – marking a milestone in the brand’s journey and reinforcing its presence in the African luxury market.
Born in 2020 under the creative direction of designer Florentina Agu, Hertunba quickly positioned itself as one of Nigeria’s most compelling fashion names. The brand began as a search for elegance rooted in heritage — a way to bring traditional Nigerian textiles into contemporary wardrobes. What emerged was a label that merges cultural storytelling, sustainability and modern sophistication.
Founded in 2020 by designers Minenhle “Toby” Ntombela and Sithelo Mhlongo, RICHMANSKYF has fast become one of Durban’s most compelling voices in contemporary streetwear. Rooted in the rhythm of KwaZulu-Natal youth culture, the brand blends township nostalgia with polished restraint, offering an aesthetic that is as grounded as it is aspirational. RICHMANSKYF sits at the crossroads where street uniform meets luxe minimalism, where heritage speaks through modern silhouettes, and where identity is not performed, but lived.
In the township, prayers rise like smoke. They are whispered by grandmothers over pots of stew, shouted by mothers in crowded churches, and carried quietly by fathers walking home under flickering streetlights. They are not always answered immediately, but they linger—echoing, paving unseen paths.
Founded by designer Joanna Hedley, BeachCult has become one of South Africa’s most distinctive voices in resortwear, defining the intersection between escapism, sustainability, and sensuality. Born along the Cape’s sun-soaked coastline, the brand embodies the freedom of the sea — fluid, unrestrained, and deeply rooted in the rhythm of nature.
A Refined Expression of Italian Craftsmanship and Contemporary Elegance
Ferragamo proudly hosted the relaunch of its Men’s and Women’s Boutique at Diamond Walk, Sandton City Shopping Centre, Johannesburg. The newly unveiled space reflects the brand’s enduring legacy of craftsmanship, design innovation, and sophisticated style — an ode to Ferragamo’s heritage and its timeless passion for fashion.
Ezokhetho’s latest collection, Entathakusa, takes its name from the Zulu term meaning “at dawn.” The collection unfolds as a deeply personal reflection from designer Mpumelelo Dhlamini, capturing a season of transition, healing, and renewal.
Tyla’s recent fashion era has been nothing short of a Chanel love story — one told in tweed, crystals, and pure star power. She’s been gliding across red carpets as if she were born under couture lights, each look carrying that unmistakable Chanel signature. From archival tweed minis to corseted micro-dresses and crystal-dusted fantasies that feel plucked from modern folklore, Tyla isn’t just wearing fashion; she’s in conversation with it. And now, in the new CHANEL film, that dialogue reaches its crescendo — Tyla steps directly into the brand’s storied codes and, with effortless poise, makes them entirely her own.
You’ve got Good Taste — own it.
The inaugural Daniel Wellington Café, a first of its kind for the contemporary Scandinavian jewellery brand in South Africa, was held at Alfred Square at the V&A Waterfront for a sensorial experience that captured the essence of refined elegance and modern minimalism. This follows successful launches in Sydney (13–16 August 2025) and Paris (10–11 October 2025) respectively.