Tyla’s recent fashion era has been nothing short of a Chanel love story — one told in tweed, crystals, and pure star power. She’s been gliding across red carpets as if she were born under couture lights, each look carrying that unmistakable Chanel signature. From archival tweed minis to corseted micro-dresses and crystal-dusted fantasies that feel plucked from modern folklore, Tyla isn’t just wearing fashion; she’s in conversation with it. And now, in the new CHANEL film, that dialogue reaches its crescendo — Tyla steps directly into the brand’s storied codes and, with effortless poise, makes them entirely her own.
Every frame of the CHANEL video reads like a fashion edit: clean sets that let the clothes speak, vintage pieces that come alive with movement, and a deliberate tension between poised heritage and playful modernity. Stylist Ron Hartleben’s archival sleuthing is central to the story — sourcing museum-quality items, belts that are practically collectible art, and runway relics that are usually locked away in private collections. The result is not costume; it’s couture storytelling.
Look 1 — The ’90s Bomber and Chain Belts
The video opens in a pristine white room where Tyla moves with effortless calm in a quilted bomber from Chanel FW1991 — a Lagerfeld era staple — layered with chain belts and bold hardware. The combination nods to supermodel-era power dressing while feeling disarmingly fresh on her. The styling treats the bomber like a statement jacket rather than an archival relic: belts, bangles, and repurposed pieces make it contemporary and streetwise, not museum-still.
Look 2 — Monochrome Play with the Hula-Hoop Bag
A shift to greys and blacks follows: a mismatched white crop top with black-and-white shorts, elevated by the viral SS13 hula-hoop bag and SS06 wrap heels. The bag — equal parts cheeky and iconic — becomes a prop that amplifies the choreography, and the chinchilla fingerless gloves add a mischievous, tactile note. This is archival whimsy meeting youth culture in the best possible way.
Look 3 — Colour, Couture and Logo Play
Colour finally blooms: a playful mix that borrows from Chanel SS93, Resort 2007 details, and an SS03 logo necklace. Tyla dances around a giant pink stiletto prop, translating runway romanticism into pop energy. The look reads like a past-meets-present moodboard — couture details softened with festival confidence — and it’s where Tyla’s theatrical instincts truly tie to her fashion instincts.
Look 4 — Sequins, Waist Belts and a High-Glam Finish
The finale is full-glam: a SS95 waist belt paired with a rare sequined mini, a Gripoix-style gold necklace and crystal-embellished sandals. It feels like a small, shimmering parade of Chanel’s most decadent moments, reworked to sit on a contemporary pop star with maximum polish. The balance between preciousness and youthfulness is perfect — it glitters but keeps its edge.
Tyla’s CHANEL moment lands at a time when heritage houses are searching for cultural currency beyond their runways. By mining the archives and wearing them with a playful, self-possessed attitude, she reframes couture as living language: it’s not just about preservation, it’s about reinterpretation. The stylist’s sourcing — emailing collectors, DMing boutiques, borrowing pieces that would otherwise be museum-bound — adds a treasure-hunt romance to the whole endeavour, and it shows on screen.
This video is a continuation, not a departure. On red carpets and at major shows, Tyla has shown a pattern: tiny corsets worn like dresses, delicate lace that reads like armour, and tailoring with a soft edge. She treats Chanel the way a skilled translator treats a classic text: with respect for form, and the confidence to bend it to her voice. That fluency is what makes the CHANEL video feel inevitable rather than borrowed.