Born in 2020 under the creative direction of designer Florentina Agu, Hertunba quickly positioned itself as one of Nigeria’s most compelling fashion names. The brand began as a search for elegance rooted in heritage — a way to bring traditional Nigerian textiles into contemporary wardrobes. What emerged was a label that merges cultural storytelling, sustainability and modern sophistication.
Hertunba doesn’t dress bodies — it dresses identities: women who carry confidence, culture and charisma in every stitch.
Weaving Tradition into Modern Silhouettes
At the heart of Hertunba’s design language lies ancestral Nigerian craftsmanship. The brand revives hand-woven fabrics like Akwete (and often Aso Oke) — materials traditionally anchored in cultural heritage. Through skillful tailoring and modern cuts, these fabrics are reimagined into structured dresses, flowing kaftans, blazers, suits and statement-ready co-ords.
What makes Hertunba’s pieces stand out is how they balance form and function — a kaftan might flow with ease, while a midi dress may carry architectural precision. The result is a collection where culture doesn’t feel costume-y but feels like lived elegance.
Sustainability, Craft and Purpose
Hertunba isn’t just about aesthetics. From day one, the brand has stood firm in its commitment to sustainability and social responsibility. Garments are crafted in small batches; production waste is minimised through up-cycling and careful material use.
Moreover, the label channels a portion of its profits toward adult-education programmes for underprivileged women — a move that transforms every piece into more than clothing: it becomes a gesture of empowerment and community upliftment.
In this way, Hertunba aligns fashion with conscience: creating wearable art that respects heritage, honours craftsmanship and gives back.
Collections as Cultural Narratives
Each Hertunba collection feels like a chapter in a larger story.
• The 2025 “JOY Collection” celebrated the resilience, creativity and spirit of Nigerian women. With bold hues — tangerine, leafy green, fuchsia, midnight blue — and pieces from kaftans to minis to flowing maxis, the collection was a “reclamation of light and joy amid scarcity.”
• The “Sound Wave Collection” leaned into music-inspired energy: playful silhouettes, rich textures and a merging of up-cycled materials with traditional weaves; a symphony of sound, colour and culture translated into garments.
• Past collections such as “Lulu Land” explored heritage in dream-like, colourful forms — reworking indigenous weaving from across Nigeria into modern outfits that feel both rooted and visionary.
These collections don’t just clothe women — they tell stories. They give wearers a sense of history, identity and belonging.
Why Hertunba Resonates — Locally and Globally
• Culturally grounded: Hertunba draws from deep Nigerian textile traditions and honours their origin through every design.
• Empowering: With custom sizing and tailored cuts, the brand affirms that every woman deserves elegance that fits — literally and symbolically.
• Ethical and conscientious: The emphasis on sustainable practices and community upliftment adds weight — wearing Hertunba means wearing values.
• Fearlessly expressive: From structured suits to bold kaftans and colourful dresses, the pieces communicate strength, identity and individuality.
For diasporic women, global travellers, or anyone who wants to wear their roots proudly — without compromising on elegance or modernity — Hertunba offers more than clothes. It offers a statement: that heritage can be luxury, tradition can be chic, and culture can live in every stitch.
Hertunba isn’t just designing garments — it is weaving heritage into contemporary style. It’s creating a space where fashion becomes identity and where roots and runway live side by side.
