This year, RICH MNISI marks a decade of storytelling, craftsmanship, and cultural expression. To celebrate this milestone, the Trans-seasonal ’25 collection, NAMBU (River), is more than just a seasonal offering — it is a declaration of identity, a testament to the brand’s journey, and a reflection on the currents that have shaped its legacy.
NAMBU, meaning “river,” symbolises vitality, movement, and the endless flow of creativity that has carried RICH MNISI over the past ten years. Water, like time, is in constant motion — carving paths, shaping landscapes, and nourishing the world around it. In the same way, RICH MNISI has navigated the evolving tides of fashion, steadily carving out a unique space where heritage and modernity merge.
For this campaign, we explore patriotism — not in the traditional sense, but through the lens of devotion to the world of RICH MNISI. The lookbook introduces the Republic of RICH MNISI, a nation built on boldness, fluidity, and fearless self-expression. This imagined republic manifests visually through flags inspired by the South African, Nigerian, and Guatemalan flags — each a nod to the cultural influences that have shaped the brand’s ethos. These flags, much like the garments in the collection, symbolise unity, resilience, and the blending of diverse narratives into a singular, powerful statement.
NAMBU encapsulates this spirit through fluid silhouettes, rich textures, and a palette that mirrors the vibrancy of nature’s lifeblood — rivers that sustain, heal, and transform. Each design is a reflection of growth, a tribute to the past, and a bold step into the future of the brand.
As RICH MNISI turns 10, this collection serves as a reminder that fashion is more than what we wear — it is a declaration of identity, a story woven into fabric, and a movement that flows beyond borders.
