Following a remarkable debut during the COVID-19 pandemic, Maputo-based fashion label Mina, founded by designer Shaazia Adam, returns to South Africa’s prestigious SA Fashion Week on 28 September 2024 in Melrose Arch to showcase her latest Spring/Summer 2025 collection titled “Ashen Rebirth.”
A pioneer in sustainable fashion, Mina champions local production, crafting 90% of her garments ethically in Mozambique using natural fibres like cotton and linen. The brand fosters empowerment by collaborating with local artisans on intricate details and accessories for its minimalist, functional designs. This commitment extends beyond aesthetics, as Mina provides sewing training and job opportunities to orphaned girls. These efforts lie close to the brand’s values at Mina, with the brand expressing hopes to expand not only their footprint but also their charitable efforts to South African institutions.
“Ashen Rebirth”: A Story of Transformation
Inspired by nature’s cycle of renewal, “Ashen Rebirth” encapsulates the transformative power of life and death. The collection reflects the phoenix rising from the ashes, echoing the sentiment, “You are dust, and to dust you will return.” Eschewing fast fashion trends, Mina celebrates timeless beauty and sustainability.
Drawing inspiration from Roman drapery’s ethereal elegance, the intricate beauty of Islamic art, and the rich cultural legacy of Portuguese traditions, “Ashen Rebirth” transcends boundaries. The collection reimagines the introspective symbolism of Èvora’s Chapel of Bones, focusing on the hushed transitions of life rather than the macabre. Muted tones capture the quiet beauty of the earth, offering a counterpoint to fleeting trends.
“Ashen Rebirth” is a testament to artistic synergy. The collection features unique ceramic clothing accessories by Lara Freitas, handcrafted earrings by Tailla Carrilho, and an evocative soundscape by Double Drop, enriching the sensory experience.
Orders for “Ashen Rebirth” are now open – contact hello@leoszn.co.za for the full catalogue. Those in Johannesburg can discover Mina’s “Freedom of Being” collection (SS24) at Africa Rising by Thula Sindi in Sandton, or online at www.mina.co.za. Currently available in South Africa and Mozambique, Mina is poised for further expansion.
