It is almost impossible to imagine a South African summer without Liqui-Fruit. From school lunchboxes and family road trips to picnic coolers and festive cocktails, the iconic fruit juice brand has quietly but consistently been part of our most memorable moments. This summer, Liqui-Fruit is celebrating 50 years of refreshing South Africans in the most fitting way possible – by turning a milestone anniversary into a full-blown lifestyle experience.
To commemorate five decades of flavour, colour and feel-good refreshment, Liqui-Fruit hosted an intimate summer escape for a select group of digital creators and media personalities. Designed to capture the essence of a Liqui-Fruit summer, the experience unfolded as a curated day of leisure, adventure and connection – the kind that mirrors how South Africans truly unwind when the year winds down.
The journey began with a relaxed breakfast set against the serene backdrop of the Cradle of Humankind, a gentle nod to grounding oneself before indulging in the pleasures of the day. From there, guests embarked on a scenic drive that eased them into the rhythm of the experience. A tranquil game drive followed, offering moments of stillness, awe and appreciation for the country’s natural beauty, before the day reached its crescendo at Hartbeespoort Dam.
As the afternoon melted into golden hour, the experience culminated in a lively boat party on the dam – sun-drenched, music-filled and unmistakably joyful. It was here that the spirit of a Liqui-Fruit summer truly came alive: vibrant conversations, effortless laughter, breathtaking views and the simple pleasure of being present. Every detail reflected the brand’s DNA – exuberant, colourful and unapologetically South African.
Being part of the experience offered a rare opportunity to engage with the campaign beyond the surface. Experiencing it in real time – from the pacing of the day to the intentionality behind each setting – revealed how thoughtfully the celebration was put together. Rather than feeling staged, the moments unfolded organically, allowing guests to genuinely connect with one another and with the brand itself. It became clear that Liqui-Fruit’s 50-year milestone is not only about looking back, but about continuing to create experiences that feel current, meaningful and deeply rooted in how South Africans actually live, rest and celebrate.
Among those invited were Kamohelo Modisakeng, Anarzade Omar, Ashley Ogle, Netanya Vader and Tersia Ramakutoane, each bringing their own personality and perspective to the experience. While their social content captured the visual magic, being there revealed something deeper – Liqui-Fruit’s intention to celebrate not just a product, but a way of living.
“For me, this is an experience of a lifetime,” shared reality star Ashley Ogle. “You don’t get to experience something as exciting as a fully paid pamper day every day, so what Liqui-Fruit is doing with this campaign is pretty cool.” She added, laughing, “I also think it’s really cool that Liqui-Fruit is part of PepsiCo, with headquarters in New York.”
For 50 years, Liqui-Fruit has been woven into the fabric of South African life. Its longevity is not only a testament to its quality, but to its ability to evolve while remaining familiar – always present at moments of joy, rest and celebration. This anniversary marks more than heritage; it signals a renewed commitment to inspiring a life lived fully, freely and with flavour.
As part of the celebrations, Liqui-Fruit is giving consumers the opportunity to win one of five unforgettable summer getaways, each valued at R50 000. Designed to capture both adventure and indulgence, the prizes include:
• A weekend stay at The Leonardo in Sandown
• A weekend stay at The Tropicana Hotel in Sea Point
• A weekend stay at Sun City in Pilanesberg
• A weekend stay at The Oyster Box in Umhlanga
• A weekend stay at The Lindi Lodge in Marloth Park
Whether it’s a city escape, a coastal retreat or a bushveld break, each experience reflects the same philosophy that guided the Harties getaway – rest, play and reconnection.
With festive season plans taking shape and calendars slowly filling up, Liqui-Fruit’s 50-year celebration arrives as a timely reminder to pause, indulge and savour the moment. If you and your kin are searching for the perfect way to unwind and create new memories, this might just be the summer experience worth raising a glass to.
And with more flavour-filled moments and lifestyle experiences set to roll out throughout the season, one thing is certain: after 50 years, Liqui-Fruit is still defining what a truly refreshing South African summer feels like.