Namibian rapper Lioness makes a powerful statement of victory today with the release of her highly anticipated third studio album, If Not In This Life.
This project not only marks another milestone in her musical journey but serves as a bold testament to her resilience, overcoming adversity during the album’s creation.
While pregnant with her daughter, critics doubted whether Lioness could complete the album under such circumstances, with some even advising her to pause her career. Yet, with a fire in her soul, she pushed through every obstacle, proving them wrong and breaking barriers.
If Not In This Life stands as a symbol of strength, showing that neither motherhood nor hardship can stop her creative spirit. It’s a message she hopes will inspire others to live their best lives now, without waiting for tomorrow.
“By the time I was recording the second-to-last song on the album, the title came to me. It represented my determination—that I will do everything I can in this life to achieve my personal goals. And if not in this life, then maybe in the next; God willing.”
“The album is about living life to the fullest and being unapologetic about your dreams,” she shared.
The 13-track studio album is a reflection of Lioness’ life to date. Her journey has always involved breaking through societal expectations and pushing past obstacles to fulfill her dreams. Whether it’s balancing a medical career while thriving as a globally recognized rapper, Lioness proves that limits don’t apply to her.
“My mom was a single mother of two, always working multiple jobs. That go-getter spirit has been a part of me since childhood, knowing that hard work is the key to achieving results.”
Tragically, Lioness lost her mother seven years ago while still in medical school, a loss that pushed her to motivate herself. Though the plan was to jump into music after medical school, life took a different path. Yet, the dream of making music never faded.
Music has always been a constant companion in her life. Lioness, born Latoya Lucile Mwoombola, recalls how her love for music began. She and her sister, renowned music producer Gina Jeanz, were gifted a computer by their mother over 18 years ago. Back then, they played with beats and experimented with sounds. “My sister had found a music program and started making beats. I was always around her until I started writing my own lyrics. I was a huge fan of hip-hop stars like Ja Rule and Lil’ Kim,” she shared.
The pivotal moment in her career came in 2017 when the loss of her mother inspired her breakout single, Dreams. The track mirrored her grief, ambition, and determination to make the most of life. That tragedy reignited her passion for music, shaping the career she leads today.
“During that dark time, I felt like I couldn’t go on. Music saved my life—it pulled me out of that place. After Dreams was released and I saw how it impacted others, I knew I had to keep going,” Lioness said.
Her musical inclination runs deep; she recently discovered that her mother had been part of a choir and played the guitar, perhaps explaining where the sisters’ musical talents originate.
In the two years of recording If Not In This Life, Lioness crafted 13 songs that reflect resilience, growth, and self-discovery. “I wrote over 30 songs, but the ones that didn’t make the album felt like extensions of my older self. I wanted this album to communicate my personal evolution and maturity.”
Tracks like Never Won are deeply personal, tackling feelings of inadequacy in the music industry and the struggle of being overlooked. “Even when you give it your all, others may still be chosen over you. But you keep going.”
Ultimately, Lioness hopes this album resonates beyond her usual audience. “I want it to touch many hearts. I hope people can appreciate the evolution of Lioness as an intentional artist and someone striving to put Namibia on the map. I gave my all to this project, and I hope that shines through.”
