French fashion is a formidable soft power, radiating a tradition of savoir-faire, an art de vivre – a cultural singularity. Taken literally, soft power is also a fascinating oxymoron. How to reconcile two antagonists, softness and power?
The Armoured Warriors collection by studio Ardmore has been unveiled. Inspired by the plight of the rhino, the magnificent new silk scarf design was conceived in tribute to this endangered species. Statistics indicate that one rhino is killed every day – making the ongoing fight against poaching a critical tool in ensuring the future of this majestic creature. As a way to support its conservation a percentage of each scarf sale will go to Care for Wild rhino sanctuary.
This year, Mantsho by Palesa Mokubung celebrates 20 years in the South African fashion industry. On Saturday the 28th of September Mantsho presented her first ever solo show at SA Fashion Week at Melrose Arch.
Following a remarkable debut during the COVID-19 pandemic, Maputo-based fashion label Mina, founded by designer Shaazia Adam, returns to South Africa’s prestigious SA Fashion Week on 28 September 2024 in Melrose Arch to showcase her latest Spring/Summer 2025 collection titled “Ashen Rebirth.”
The Levi’s® brand today announced a new campaign with global icon Beyoncé. Following the release of “LEVII’S JEANS” — a beloved track from “COWBOY CARTER,” the critically acclaimed album exploring and redefining Americana — Beyoncé steps into the role of protagonist in “REIIMAGINE,” a campaign inspired by the legacy of the Levi’s® brand and the forward-thinking vision of one of the most influential figures of modern culture, reaffirming the brand’s enduring place at the center of culture.
This year’s collection is inspired by ‘Medley of Nature’ based on the great historical Mapungubwe Kingdom in Limpopo. The design aesthetic is derived from the kingdom’s social structure, the influence of trade with the far east and the area’s ecosystem.
From the shows to the after-parties, SA Fashion Week remains reverential of designers—especially those who are willing to take risks.
Another breathtaking edition of South African Fashion Week (SAFW) has come and gone, and it was nothing short of spectacular. The Autumn/Winter ’25 showcase in the heart of Johannesburg’s Melrose Arch solidified the city’s standing as the undisputed fashion capital of South Africa. With a fusion of local heritage and global appeal, the three-day event was a testament to Mzansi’s evolving fashion narrative, blending innovation and tradition into an unforgettable spectacle.
First seen on The BOF
On Saturday, a group of the world’s most influential figures in fashion and popular culture gathered at the Shangri-La Hotel in Paris to celebrate The BoF 500, the definitive index of the people shaping the global fashion industry. South African singing sensation, Tyla, as well as fashion designers Laduma Ngxokolo of MAXHOSA and Lukhanyo Mdingi celebrated new entries on the BoF 500 community during Paris Fashion Week.
Last night, The Venue in Morningside transformed into a dazzling homage to the iconic Studio 54 as CRUZ Vodka hosted yet another unforgettable opening party for South African Fashion Week.
Paris Fashion Week is the ultimate celebration of style, where the world’s biggest fashionistas transform the runway into a breathtaking fusion of artistry, innovation, and couture that sets the tone for global trends. Among the creative visionaries behind these moments is Kgomotso Seboko, a multi-talented fashion show producer, director, and choreographer.