The Levi’s® brand today announced a new campaign with global icon Beyoncé. Following the release of “LEVII’S JEANS” — a beloved track from “COWBOY CARTER,” the critically acclaimed album exploring and redefining Americana — Beyoncé steps into the role of protagonist in “REIIMAGINE,” a campaign inspired by the legacy of the Levi’s® brand and the forward-thinking vision of one of the most influential figures of modern culture, reaffirming the brand’s enduring place at the center of culture.
