Valentine’s Day has never been about doing the most — it’s about choosing well. The kind of gifting that feels considered, intimate, and quietly indulgent. This year, Previdar turns its attention to local luxury, spotlighting South African brands that understand craftsmanship, beauty, fashion, and the art of experience.
The Mitch Brothers mark their 28th birthday celebration with a strong sense of purpose, and the internet is responding accordingly.
The festive season is here, and with it comes the excitement — and sometimes stress — of finding gifts that truly delight the people you love. Whether you’re shopping for a fashion-forward friend, a beauty-obsessed sister, or someone who just appreciates thoughtful, well-crafted items, giving feels best when it’s stylish, personal, and meaningful.
It is almost impossible to imagine a South African summer without Liqui-Fruit. From school lunchboxes and family road trips to picnic coolers and festive cocktails, the iconic fruit juice brand has quietly but consistently been part of our most memorable moments. This summer, Liqui-Fruit is celebrating 50 years of refreshing South Africans in the most fitting way possible – by turning a milestone anniversary into a full-blown lifestyle experience.
More champagne, s’il vous plaît! With a legacy spanning centuriesand a name synonymous with the world’s most iconic celebrations, Moët & Chandon returns this October to lead a dazzling array of Champagne Day experiences across Africa and the Middle East, turning each toast into a tribute to craft, heritage, and joie de vivre.
Moët & Chandon, the champagne synonymous with celebration since 1743, brought its timeless allure and savoir-fête to The Luxurious Marble Circus. A striking fusion of fashion, gastronomy, and performance drew the city’s tastemakers into a world of theatrical indulgence – at the heart of which was Moët & Chandon’s Summer Terrace.
Santé, to you and welcome to a world of effervescent elegance, soft modern luxury, and the Saint-Tropezian spirit.
24 April – 30 May 2025
Beauty, ever-elusive and deeply personal, has long been intertwined with both societal standards and self-expression. Often, the pursuit of beauty becomes a means of defying limitations—whether those be physical, social, or political. It’s both a tool of empowerment and a practice of resilience, revealing strength, community, and courage in ways often overlooked.
With its velvet ropes, glinting glasses, and impeccably dressed crowd, the Hyde Park Forum was the very picture of elegance on the opening night of South African Fashion Week. But this year, opulence whispered rather than shouted. Hosted by CRUZ Vodka, the evening’s moodboard was unmistakably chic: “quiet luxury” – and guests rose to the occasion in sartorial symphonies of subtlety and refinement.
We often joke that if one were to write a book about truly understanding women, the book would take all the paper in the world and still not be complete—yet Chimamanda Ngozi Adichie has done just that in Dream Count, and in only 399 pages.