At George Q Studios in Wynberg, Sandton, a wave of creative energy pulsed through the space as a tight-knit team came together to produce an editorial that is as emotionally evocative as it is visually arresting. There were no rigid briefs, no ego-driven directions—just shared vision and instinct. What unfolded was a fashion story built on contrast: structured but sensual, bold yet poetic.
Founded in 2019 by designer Jacques Bam, The BAM Collective is a Centurion-based label redefining South African fashion with flair, concept, and a firm commitment to individuality. Known for expressive silhouettes and kaleidoscopic colour palettes, the brand merges art-school experimentation with catwalk precision, creating garments that do more than dress the body; they celebrate it.
Whether she’s managing productions, styling edgy fits for her feed, or brainstorming the next big thing in local film, Asisipho Cwele, better known as Asii, is a multi-hyphenate creative with her eye on the bigger picture. As the founder and CEO of Force Productions, she’s bringing stories to life across film and animation, while also working behind the scenes on other filmmakers’ projects. But that’s only one side of her hustle.
Founded in 2017 in Abidjan, Côte d’Ivoire, Kente Gentlemen is the brainchild of Aristide Loua, who channels his multicultural upbringing spanning Côte d’Ivoire, India, and the United States into designs that fuse heritage with cosmopolitan flair.
There’s a new kind of flirt in town and she’s soft, dewy, and dangerously charming. Coquette Beauty, the viral aesthetic dominating TikTok and Instagram, is all about blushing cheeks, glossy lips, and a touch of innocent glam that feels equal parts playful and powerful. Inspired by hyper-feminine icons, vintage romanticism, and that “just-fell-in-love” glow, the look leans into soft pinks, subtle shimmers, and doll-like features. It’s a visual love letter to the art of being delicate but never dull.
Founded in Cape Town in 2016 by creative visionary Robyn Keyser, later joined by Tanya Slater in 2019, Artclub and Friends has forged an identity as more than just a label, it’s a community built around artistic integrity, sustainability, and intentional design.
In a world obsessed with filters and perfection, award-winning media personality and rapper Nomuzi “Moozlie” Mabena flips the script. For her, beauty isn’t about curated ideals—it’s rooted in authenticity, confidence, and the energy you bring into every room. Whether she’s lighting up stages or leading in boardrooms, she surrounds herself with the real—family, friends, and moments of quiet reflection in nature or prayer—to stay grounded.
In the heart of Johannesburg’s electric energy, a bold new fashion voice is emerging—Ntwana, the brainchild of friends-turned-designers Mikhail Brown and Mmiso Luphondo. With its debut Episode collection, Ntwana challenges conventional luxury by intertwining raw emotion, psychological depths, and unapologetic South African grit.
Reigning Miss South Africa, Mia Le Roux, has just given us another reason to swoon — the beauty queen is officially engaged to her long-time partner, Luke ten Oever. After quietly savouring their private bubble of joy, the couple has now shared their engagement with the world, and the internet is basking in their love story.
Boitumelo “Boits” Nxumalo is the kind of woman who lives with intention, and looks effortlessly good doing it. A proud University of Johannesburg graduate in Public Relations and Communications, Boits has spent over a decade building a dynamic career across PR, media, and digital storytelling. She has carved out a space that’s uniquely her own: part strategy, part creativity, and all heart. From pioneering natural hair conversations in South Africa to inspiring women to show up boldly in beauty and fashion, Boits brings grace and authenticity to everything she touches.