Chinese-founded fast fashion juggernaut SHEIN is set to debut its first-ever pop-up store on South African soil. How will its momentous expansion affect our crumbling textiles industry, and isn’t SHEIN an environmentally unethical brand?
It is indisputable that ultra-fast fashion conglomerate SHEIN has taken the online apparel sector by storm, becoming the largest online fashion retailer with a presence in almost every corner of the world. With its affordable clothing, swift delivery, and trendy designs appealing to the Gen Z gaze, SHEIN has positioned itself as the unbeatable giant of fast fashion worldwide.
