Written By Dylan Kelly
First seen on HYPEBEAST
The stealthy-but-wealthy style has saturated the mainstream lexicon thanks to TikTok’s firm grip — but perhaps it’s taking the joy out of dressing.
Quiet luxury. You’re tired of reading it, and we’re surprised we’re still typing it. Nonetheless, it persists. A product of social media’s obsession with the style of popular TV shows, the trend denotes a low-key fashion language rid of logos and embracing high-quality materials, landing somewhere in between normcore and minimalism. In simpler terms, it’s a $1,000 USD Loro Piana baseball hat paired with a $2,750 USD cardigan from The Row. It’s Sofia Richie Grainge in matrimonial Chanel meets Jacob Elordi off-duty, headed to Erewhon. It’s Succession, it’s the Olsen twins, it’s Gwyneth Paltrow, in all black, convincing the world she’s not responsible for a 2016 ski collision at Utah’s luxury Deer Valley Resort. It’s one collective “shh!” from the world’s richest glitterati.
