In South Africa, the name Dermalogica is synonymous with innovation. From pioneering skin analysis to introducing hybrid products that blur the line between treatment and technology, the brand continues to redefine how we think about skincare. At the centre of this journey is its long-standing partnership with Sorbet, one of the country’s leading beauty destinations.
“It’s just been such an incredible partnership to see skincare and the skincare world evolving, and to have such a big partner on board that understands our values,” says Serina Singh, National Sales Manager of Dermalogica South Africa. “We are aligned in values. We are aligned in business. We have built beautiful, long-standing relationships, and just to see them evolve from strength to strength over the years has been one of the most rewarding journeys.”
Skincare for Every Season
This shared vision has culminated in a major new campaign for 2025. “We’ve just embarked on a big campaign this year with Sorbet,” Serina explains. “We are really driving skincare destination into the space, and we’ve just launched a Your Skin Your Season campaign, where we’re driving seasonal skincare. Every season has a focus on treatments that are exclusive to Sorbet and Dermalogica, with key focuses in terms of homecare and some amazing product launches—very effective, very consumer driven. Your Skin Your Season is definitely a space to watch.”
The approach underlines Dermalogica’s ability to tailor treatments around the realities of daily life and environmental change, rather than offering a one-size-fits-all solution.
When Tech Meets Touch
Dermalogica is no stranger to personalisation. Its Face Mapping skin analysis is a global hallmark—breaking the face into zones and using a combination of Eastern and Western philosophies to pinpoint concerns. In South Africa, the service is available at Sorbet branches and, increasingly, online. Through digital consultations, customers can receive personalised skin fitness plans and product recommendations from the comfort of home.
For professionals, Dermalogica has also introduced FaceMappingPRO, a digital platform that uses AI Smart Skin Analysis to streamline consultations, instantly generating tailored recommendations via email. The technology is redefining how skin therapists connect with clients, creating a seamless blend of human expertise and digital efficiency.
Hero Products and Smart Formulas
When it comes to products, Serina lights up. “You know what I love about Dermalogica is there’s something for every skin type, and it’s tailor-made for your skin concerns. You can absolutely go to your nearest Sorbet and do a skin analysis and a face mapping specifically to find that out. But my key favourites are the Daily Microfoliant, which is the holy grail exfoliator. It’s our number one seller. It’s just magic on the skin. It’s really such a key innovation for us, and a hero product.”
She continues: “The one that my colleague was talking about is the BioLumin-C Ageing Protector, which is a vitamin C-driven range with SPF as well. So that’s two of my key favourites, and then our new Magnetic Afterglow Cleanser. With the exfoliator, that cleanser and the BioLumin-C, it’s just an amazing flow.”
Magnetic[+] afterglow cleanser
R 1,099.00
Biolumin-C night restore serum
R 2,499.00
These formulations show Dermalogica’s flair for marrying skin science with user convenience. The exfoliator remains a cult classic worldwide, while products like the BioLumin-C reflect the brand’s growing portfolio of hybrids—skincare that multitasks with protection, repair and radiance in one formula.
The Future of Skincare
From hybrid products to digital consultations, Dermalogica is positioning itself at the forefront of skincare’s next era—technology-driven, personalised and accessible. Yet, as Serena’s words reveal, this innovation is grounded in strong partnerships and values.
With campaigns like Your Skin Your Season, state-of-the-art analysis tools, and hero products that keep winning loyalists globally, Dermalogica is proving that the future of skincare isn’t just high-tech—it’s deeply personal.