Whether she’s managing productions, styling edgy fits for her feed, or brainstorming the next big thing in local film, Asisipho Cwele, better known as Asii, is a multi-hyphenate creative with her eye on the bigger picture. As the founder and CEO of Force Productions, she’s bringing stories to life across film and animation, while also working behind the scenes on other filmmakers’ projects. But that’s only one side of her hustle.
Equally passionate about fashion, Asii is steadily growing her presence as a content creator and style risk-taker. With a love for bold looks and effortless cool, she’s determined to merge all her creative interests, from the lens to the lookbook. For now, she’s doing what she can with what she has, and loving every moment of the journey.
In our feature with her, she lets us in on 10 things that keep her inspired, energised, and creatively charged.
Industry Talks
There’s something powerful about sharing your journey with up-and-coming creatives. I really enjoy connecting with young filmmakers—this industry is tough, and it’s only passion that keeps you going. If I can help someone feel less alone in that, then I’ve done something right.
Styling and Fashion Collabs
If I weren’t in film, I’d definitely be in fashion. Styling has always been a love of mine. I enjoy playing around with looks, working with fashion brands, and just creating content that pushes the boundaries a bit. Fashion always finds its way back into my life somehow.
Gym
I wish I’d started this sooner, to be honest. I feel so good about myself when I’m consistent at the gym—nothing beats that feeling. It’s become something I really enjoy, mentally and physically.
Travelling
Experiencing different cultures always reminds me of where I come from while showing me how big the world really is. I travel to connect, to reset, and to keep that little girl in me dreaming about what’s possible.
Henny
There’s not much to say here—Henny is the fave. Let’s just leave it there, lol.
Modelling/Editorial Shoots
The dream? Full-time modelling. The reality? We’re still working on it. But whenever I’m in front of the camera, I light up. There’s something about editorial shoots that makes me feel so in my element.
Weekend Getaways with My Friends
This is my soft spot. There’s nothing better than being tucked away in a gorgeous Airbnb with the girls, catching up on life and vibing out. That’s the one.
Fragrances
My go-to scent right now is Gucci Bloom. It just gives. I’m a big fragrance girl—I love how a scent can shift your whole mood.
Seafood Pasta
I get dragged for this all the time because I will always choose seafood pasta. Every time. I’m obsessed, and honestly, I don’t see it changing anytime soon.
Playing Padel
Keeping active is important to me, and padel has become such a fun way to do that. Plus, I get to enjoy it with friends, which makes it even better.