There’s a new kind of flirt in town and she’s soft, dewy, and dangerously charming. Coquette Beauty, the viral aesthetic dominating TikTok and Instagram, is all about blushing cheeks, glossy lips, and a touch of innocent glam that feels equal parts playful and powerful. Inspired by hyper-feminine icons, vintage romanticism, and that “just-fell-in-love” glow, the look leans into soft pinks, subtle shimmers, and doll-like features. It’s a visual love letter to the art of being delicate but never dull.
At a time when the world feels chaotic and overstimulated, it makes sense that beauty is gravitating toward softness. Coquette Beauty offers a return to romanticism, not as a way to please others, but as an act of self-expression. It’s flirty, a little nostalgic, and completely customisable. Whether you’re drawn to the bows and blush or just want to add a hint of sweetness to your everyday face beat, this trend is all about embracing the gentle power of femininity on your own terms.
How to Achieve the Look
1. Prepped, Glowy Base
Start with a light foundation or tinted moisturizer for a natural sheen.
2. Monochrome Pink/Peach Flush
Apply soft blush on cheeks, eyelids, and lips for that cohesive, flushed look.
3. Sweet, Doll Eyes
Sweep blush on lids, add thin liner, and top it off with flirty lashes.
4. Blurred, Rosy Lips
Dab tinted balm or lipstick and softly blot for a natural finish.
5. Finish with Soft Accessories
Add pearl clips, tiny bows, or pastel hairpins to complete the vibe.
Product Picks
WBeauty Matte Lipstick (Woolworths)
A creamy matte lipstick in soft pink, perfect for blotting to that coquette blurred-lip aesthetic.
EasyOnTheEyes Palette (Switch Beauty)
A small, budget-friendly palette full of pink and neutral shadow tones—super for soft doll eyes.
MAC Sheertone Blush
MAC’s silky powder blush delivers a soft, buildable rosy flush—ideal for cheeks and lids.
Catrice Cheek Lover Marbled Blush #010
With its swirl of pink shades, this budget-friendly pick blends seamlessly for that dreamy flush.
L’Oréal Infallible 32H Fresh Wear Foundation
A long-wearing, radiant foundation that gives you a polished, glowing base.
Fenty Cheeks Suede Powder Blushes
A silky powder blush with bold colour payoff and soft-matte finish, crazy blendable and perfect for coquette.
Coquette Beauty is fun, flirty, and effortlessly intimate. Try this edit of local products (especially the Fenty blush) and let your softgirl energy shine.
