Louis Vuitton takes center stage in the Cour d’Honneur of the Palais des Papes in Avignon, where passions play out during the city’s celebrated theater festival. This setting represents a new kind of journey for the House, which has supported the arts since its founding.
The Cruise 2026 collection explores the performative aspect of clothing, its inherent artistic value, its narrative force, and the emotional power it unleashes. A cultural laboratory for all forms of expression, the Cour d’Honneur inspired Louis Vuitton to reflect on the charisma of a wardrobe and the imagery it conjures. Whether for everyday or exceptional occasions, clothing has the power — as we all know from experience — to transform mood, appearance, and character: to play an essential supporting role.
