ELIE SAAB and H&M have unveiled their highly anticipated designer collaboration, bringing the Lebanese fashion house’s signature glamour, craftsmanship and couture-inspired aesthetic to a wider audience.
Founded in Beirut, ELIE SAAB first gained recognition for its refined bridal creations before establishing itself as one of the world’s leading haute couture houses. Elie Saab was also among the first international members of France’s prestigious Chambre Syndicale de la Haute Couture, marking a significant milestone in his career and the global recognition of his work.
Known for intricate craftsmanship, glamour and modern luxury, Saab has become a defining presence on the red carpet, dressing some of the world’s most recognisable names. Today, the house’s universe spans haute couture, ready-to-wear and accessories.
The new ELIE SAAB H&M collection brings these house codes into a broader wardrobe, spanning womenswear, menswear and accessories, including footwear. Key pieces include embellished gowns, shimmering separates and sharply cut tailoring, while fine lace, gradient sequins and signature monograms add distinctive ELIE SAAB details throughout the collection.
“We are thrilled to announce this landmark collaboration with ELIE SAAB. Mr Saab is a designer we have always respected – the journey from master of bridalwear in Beirut to the centre of Paris fashion is an amazing, rich story and we are so excited to be exploring his world. Our customers can expect a magical, ornate and glamorous collection,” says Ann-Sofie Johansson, H&M Creative Advisor and Head of Design Womenswear.
For Saab, the collaboration offers an opportunity to introduce the world of ELIE SAAB to a new audience while maintaining the craftsmanship and codes that have defined the house.
“This collection is created for all who admire the world of ELIE SAAB, and I hope it will be embraced with the same enthusiasm it was created with. I am very happy with this collaboration and with the way we worked together with the H&M team to bring the collection to life. It has been a truly collaborative and inspiring process. Each piece has been created with care and dedication, bringing together a complete wardrobe that speaks to every moment of a woman’s life,” says Elie Saab, Chairman and Chief Creative Officer.
The ELIE SAAB H&M collection launches in South Africa on 22 October 2026, with pieces available at Sandton City, V&A Waterfront and online via Superbalist.
