H&M South Africa marked the launch of its anticipated A/W26 collection with the A/W Sound Lounge, an elevated rooftop experience at Sandton City in Johannesburg on 21 March – bringing together the brand’s signature fusion of fashion and music. Set against the city skyline, the event unfolded as a curated celebration of style and sound.
The A/W Sound Lounge was headlined by foremost South African music artists Zee Nxumalo and DBN Gogo, with talented DJs Pona & NKLY, Lelowhatsgood, MCHLSN and Deniece Marz completing the lineup to ensure a dynamic atmosphere that stayed closely attuned to the pulse of local culture.
Beyond the stage, guests were invited to explore a series of experiential touchpoints – from an H&M Beauty nail bar to photo moments and a customisation station – each designed to celebrate individuality and style. Attendees, including Nomalanga Shozi, LordKez and Money Badoo, embodied the spirit of the A/W collection through bold, expressive looks.
In the spirit of inclusivity, the A/W Sound Lounge was open to all, with customers able to sign up to H&M Fashion News for an opportunity to win tickets to the event. Earlier in the day, customers were also given access to one-on-one meet-and-greet sessions with Zee Nxumalo and DBN Gogo at the H&M Sandton City store.
“Being part of this moment with H&M feels really special. Fashion and music go hand in hand for me, so it’s great to work with a brand that celebrates individuality and self-expression.” – Zee Nxumalo
H&M’s A/W26 collection channels the glamorous spirit of the 70s, infused with the rebellious energy of the 90s. A/W26 consists of two drops, with the first chapter looking to the cultural revolution of late 90s Britain when a range of boundary-defying creatives, artists, musicians and style icons redefined self-expression and attitude. The collection offers versatile styling options, and a mix of elevated and everyday pieces that invite customers to experiment with print, textures, layering and silhouettes.
The first chapter of H&M’s A/W26 collection is now available at all H&M stores nationwide and online via Superbalist.