More champagne, s’il vous plaît! With a legacy spanning centuriesand a name synonymous with the world’s most iconic celebrations, Moët & Chandon returns this October to lead a dazzling array of Champagne Day experiences across Africa and the Middle East, turning each toast into a tribute to craft, heritage, and joie de vivre.
Since 1743, Moët & Chandon’s mastery of winemaking – or savoir-faire – has been passed down from founding father Claude Moët to generations of cellar masters, building a legacy of excellence rooted in knowledge of tradition, terroir, and innovation. Over 300 years later, Moët & Chandon continues to refine its craft and shape the future as it shares the joy of champagne with the world, from Épernay to Africa, with love.
Moët & Chandon is the largest producer in the region, with 1,190 hectares of vineyards and 28 km of underground cellars serving as the canvas for years of experimentation and a deep-rooted respect for nature. Through its Natura Nostra programme, Moët & Chandon champions biodiversity and regenerative viticulture, addressing the challenges of climate change whilst ensuring that the magic of champagne can be enjoyed for generations to come.
Over the weekend of the 24th – 26th October, we raise a glass to Champagne Day, celebrating the Maison that brought this effervescent tradition to life. For those looking to socialise in style, experiences set to inspire will be taking place at select venues across South Africa from Johannesburg to Cape Town, toasting Champagne Day with a steady stream of Moët Impérial Brut, supported by Ice Impérial and Rosé. Expect carefully curated menus with a touch of French chic, as each venue invites you to pay homage to Moët & Chandon’s illustrious history and Savoir Fête in a flurry of red and white.
Select locations will also be unveiling the Moët & Oysters experience – where the ocean’s finest meet Moët & Chandon’s Brut Imperial. Capturing the very essence of indulgence, this pairing transforms a timeless ritual into a modern expression of luxury.
“Each bottle of Moët & Chandon whispers a tale – of artistry, nature, and joie de vivre. On Champagne Day, we celebrate this cherished heritage, honour our deep roots and our raison d’être for a sustainable future. We invite you to raise a glass of Champagne with us, from Moët & Chandon with love!” says
Aimee Kellen, Regional Marketing Director, Moët Hennessy Middle East & Africa.
Life is better shared – toast to Champagne Day in the company of your closest, and of course, in quintessential style.
