This year, icetropez South Africa marks a milestone worth raising a glass to: 20 years of redefining what it means to savour life’s sparkling moments. From the sun-soaked glamour of Saint-Tropez to the vibrant energy of Johannesburg, the brand has become synonymous with effortless elegance, playful sophistication, and bold innovation.
We sat down with Keyler Valiatham, Marketing Manager at icetropez South Africa, to uncover what has kept the brand thriving for two decades, how it continues to captivate South African consumers, and what exciting plans lie ahead for this iconic lifestyle beverage.
Daring to Be Different
Celebrating two decades in South Africa isn’t just about longevity — it’s about leaving a mark. For Keyler, the brand’s secret lies in a combination of innovation, uncompromising quality, and an engaged community.
“From the start, we dared to be different. While others stuck to traditional bottle designs, we created something that consumers had never seen before. And it wasn’t just about looks — our liquid had to deliver,” she explains.
Innovation didn’t stop at the bottle. icetropez was one of the first liquor brands in South Africa to truly embrace social media. “Our fans feel part of the brand in a way that’s unmatched. They’ve helped shape our journey, and even today, they’re as excited and engaged as ever,” Keyler says.
A Celebration Rooted in Culture
To mark this milestone, icetropez hosted its Riviera Rhythms event at Johannesburg’s Magugu House, a venue celebrated for its cultural and architectural significance. The celebration was a star-studded affair, attended by celebrities, influencers, and tastemakers, all coming together to toast the brand’s 20-year journey.
“For us, we don’t follow trends — we set them,” Keyler says. Partnering with South African fashion powerhouse Thebe Magugu, the brand honoured the audience that has embraced it so passionately. “We wanted African flair, not a French soirée. This was the perfect place to celebrate our community.”
Guests were treated to an immersive experience blending icetropez’s Saint-Tropez heritage with South Africa’s vibrant culture — from Afro-beats to bespoke visuals — creating a journey through the brand’s history and future.
Why South Africans Can’t Get Enough
While icetropez enjoys international recognition, its South African fans are a driving force behind its success. “There’s nothing like the passion here,” Keyler says. The brand has embedded itself into the lifestyle of a generation that values authenticity, elegance, and sociability.
Its range — from the iconic 6.5% white peach and red fruit variant, to the bold exotic ginger, and the alcohol-free 0% option — reflects a brand attuned to the tastes of its audience while remaining modern and playful.
The Next Chapter
Looking ahead, innovation remains at the heart of icetropez. “We’re focused on modern innovation. New variants, creative activations, and collaborations will keep our consumers coming back, while staying true to the spirit that started it all,” Keyler shares.
From curated events to collaborations with designers, DJs, and content creators, icetropez continues to blend Riviera glamour with South African soul, ensuring the next 20 years are just as sparkling as the first.
Raising a Glass to the Future
For two decades, icetropez has done more than sell a beverage — it has shaped a lifestyle, created a community, and inspired a culture of celebration. With its star-studded 20-year event as proof, the brand has captured the hearts of South Africans while staying true to its roots in Saint-Tropez.
As it looks forward, icetropez promises to continue surprising, delighting, and sparkling joy into the lives of generations to come. Santé to 20 years, and here’s to many more.