Pumla Dineo is a woman of contrasts—anchored by faith, yet endlessly drawn to the thrill of reinvention through style. Her digital universe flows seamlessly from the stillness of her Japanese-inspired sanctuary to the bold statements that define her fashion persona. On Instagram and YouTube, she commands attention with sculpted aesthetics, daring beauty choices, and a gift for storytelling that feels both intimate and aspirational. Oversized bags, chrome nails, and her signature wet-look hairstyle aren’t just accessories or trends—they’re emblems of a visual identity she has crafted with intention.
We catch up with Pumla to uncover what fuels her—from the journeys that have reshaped her outlook to the rituals that keep her creativity alive. Fresh, fun, and fiercely stylish, she lets us in on her favourite things.
My home
You know that saying, “there’s no place like home”? I feel that in my soul. If I had to choose one place to be forever, it would be right here. My serene little sanctuary: minimal, black & white, and Japanese inspired perfection.
Jesus Christ
Of course, my Lord and Saviour, Jesus Christ. Everything I am, everything I have, is because of Him. He is my everything.
Fashion
After Christ, my first love has always been fashion. I honestly don’t know who I’d be without it. It’s the heartbeat of my brand! Style has been woven into my life since childhood, with parents and siblings who’ve always shared that same passion.
Oversized bags
Nothing says chic quite like an oversized handbag. It instantly elevates any outfit into that effortless model off duty vibe. I’m absolutely obsessed with big bags right now!
Travel
My very first trip outside South Africa was to Egypt. An experience that completely transformed my perspective on life. Every cent was worth it! Now I’m more inspired than ever to become a true traveller.
Vlogging
I do this on a daily! I absolutely adore creating memories so my YouTube channel is a way for me to do that. I think it’s so cool that some parts of my life have been documented and one day I can go back and see what I got up to.
Heels
I’ve honestly lost count of how many heels I own. Maybe it’s the short girl in me, haha! But honestly, nothing compares to how slipping on a killer pair makes me feel. Sexy, confident and unstoppable.
My go to nude lip combo
I go NOWHERE without my lipstick, lipliner and gloss and this is literally the only lip combo I wear.
Wet look
My signature look! If I were to pick one hairstyle to wear for the rest of my life it would definitely be the wet look.
Chrome nails
And my chrome nails are the cherry on top of my signature look. And yes honey, these are my natural nails. Had to brag just a little!
