For Spring 2024, H&M celebrates the season of rebirth with soft tailoring and an effortless ease. There’s sculptural volume and clean lines of refined suits, sophisticated shirts and shirt dresses. Workwear-inspired pieces give a utilitarian edge, while embroidered details, pleats and textures convey a delicate touch.
A minimal colour palette of silver, light blue denim, white and ecru keeps the tone sharp. The collection will be available from 12 September at selected H&M stores and online from Superbalist.
The womenswear collection is a love letter to wardrobe treasures and modern femininity. Timeless suiting that’s both tailored and relaxed includes not only the blazer and trousers, but also waistcoats and hot pants. Blouses, dresses and skirts with romantic volume, pintucks and flounces. Power denim in the guise of 90s shapes and soft, washed-out blues add some toughness. A shiny silver A-line dress brings a final pop of energy.
Key pieces include a white mini-dress with balloon sleeves, ruchingand drawstring details; a silver pencil skirt; a light denim shirt with body-skimming seams; and a white voluminous embroidered collarless blouse with wide cuffs. Chunky, bold jewellery in silver and gold tones complete the look.
“This season, we were really inspired by the idea of rebirth, like the first flowers blooming. So, while there’s a romantic side to the collection, we also wanted to channel a strong, tailored vibe and workwear touches that could breathe life into the fashion wardrobe,” says Eliana Masgalos, Concept Designer at H&M.
